Dufil appoints Chain Reactions Africa consultant for Indomie Noodles

Following about six months of credentials presentations by some of Nigeria’s leading public relations firms, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, has announced appointing Chain Reactions Africa, one of Africa’s leading Public Relations and Integrated Communications Consultancies, as its new Strategic Communications and Public Relations Consultant for Indomie Noodles in Nigeria.

A statement stated that the partnership which took effect on February 1, 2024, aims to first consolidate Indomie Noodles’ market leadership and foster stronger emotional connections with consumers across the Nigerian market.

“With a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima Foods Limited recognises the importance of breakthrough communications strategies that reaches the hearts and move the wallets.”

The statement added that as part of its growth strategy as the clear market leader, the company has enlisted the expertise of Chain Reactions Africa to enhance its flagship brand with visibility, reputation, and engagement within the Nigerian market.